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# Each bestseller list is a constructed measurement....
> Each bestseller list is a constructed measurement. Some lists report sales data directly, while others are curated editorially and weigh factors beyond raw numbers, sometimes including format and publisher type. Learn how a list is compiled before staking a launch on it.
**Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]]
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“Each bestseller list is a constructed measurement. Some lists report sales data directly, while others are curated editorially and weigh factors beyond raw numbers, sometimes including format and publisher type. Learn how a list is compiled before staking a launch on it.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-bestseller-list-constructed-before-staking-launch
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