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# Bestseller lists are constructed measurements, not...
> Bestseller lists are constructed measurements, not universal judgments of literary worth. Each list observes particular retailers, formats, territories, reporting periods, and editorial rules. Learn the instrument before treating its reading as reality.
**Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]]
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“Bestseller lists are constructed measurements, not universal judgments of literary worth. Each list observes particular retailers, formats, territories, reporting periods, and editorial rules. Learn the instrument before treating its reading as reality.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-bestseller-lists-constructed-treating-reading-reality
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