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# Big technology becomes understandable when...
> Big technology becomes understandable when described through incentives, infrastructure, data flows, business models, and institutional relationships. Mystery may hold attention, but mechanism gives the public something it can actually learn.
**Source:** [[livestreams/Open Minds, Respectful Persuasion, and Institutional Power - Workbook|Open Minds, Respectful Persuasion, and Institutional Power]]
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“Big technology becomes understandable when described through incentives, infrastructure, data flows, business models, and institutional relationships. Mystery may hold attention, but mechanism gives the public something it can actually learn.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-big-technology-becomes-something-actually-learn
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