<!-- bryant-content-generator:start --> # Brand consistency reduces recognition costs.... > Brand consistency reduces recognition costs. Domains, handles, names, imagery, biography, and topic architecture should help people understand that several artifacts belong to one reliable source. **Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording]] ## Share on Social Media ``` “Brand consistency reduces recognition costs. Domains, handles, names, imagery, biography, and topic architecture should help people understand that several artifacts belong to one reliable source.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-brand-consistency-reduces-belong-reliable-source ``` <!-- bryant-content-generator:end -->