<!-- bryant-content-generator:start --> # A brand is a container for reputation. Long-term... > A brand is a container for reputation. Long-term success depends on protecting that reputation, and no amount of marketing can preserve a brand whose products harm the people who buy them. **Source:** [[livestreams/Consumer Choice, Better Goods, and the True Cost of Cheapness - Workbook|Consumer Choice, Better Goods, and the True Cost of Cheapness]] ## Share on Social Media ``` “A brand is a container for reputation. Long-term success depends on protecting that reputation, and no amount of marketing can preserve a brand whose products harm the people who buy them.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-brand-container-reputation-people-who-buy ``` <!-- bryant-content-generator:end -->