<!-- bryant-content-generator:start --> # A brand needs enough abstraction to survive... > A brand needs enough abstraction to survive legitimate change. A narrowly named identity may accumulate social capital that becomes stranded when the person, mission, or market evolves. **Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording]] ## Share on Social Media ``` “A brand needs enough abstraction to survive legitimate change. A narrowly named identity may accumulate social capital that becomes stranded when the person, mission, or market evolves.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-brand-needs-enough-mission-market-evolves ``` <!-- bryant-content-generator:end -->