<!-- bryant-content-generator:start --> # Branding should preserve optionality. A person's... > Branding should preserve optionality. A person's name or a sufficiently open concept can accommodate intellectual development, while a narrow identity may force future work to remain inside an obsolete category. **Source:** [[livestreams/Thought Leadership, Ethical Sharing, and the Craft of Public Ideas - Workbook|Thought Leadership, Ethical Sharing, and the Craft of Public Ideas]] ## Share on Social Media ``` “Branding should preserve optionality. A person's name or a sufficiently open concept can accommodate intellectual development, while a narrow identity may force future work to remain inside an obsolete category.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-branding-should-preserve-inside-obsolete-category ``` <!-- bryant-content-generator:end -->