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# Breaking through takes a team. The working method...
> Breaking through takes a team. The working method is to build a platform, prepare the market, use shared tools, promote one another's work, and move forward as one unit. Lone efforts often stall at zero comments and zero sales, while coordinated communities generate the social proof that opens doors.
**Source:** [[livestreams/The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders - Workbook|The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders]]
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“Breaking through takes a team. The working method is to build a platform, prepare the market, use shared tools, promote one another's work, and move forward as one unit. Lone efforts often stall at zero comments and zero sales, while coordinated communities generate the social proof that opens doors.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-breaking-takes-team-proof-opens-doors
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