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# The bridge between entertainment and education is...
> The bridge between entertainment and education is where attention becomes curiosity. A story, analogy, demonstration, or provocative question can gradually increase informational density until an audience that arrived for delight is ready to receive a serious idea.
**Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]]
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“The bridge between entertainment and education is where attention becomes curiosity. A story, analogy, demonstration, or provocative question can gradually increase informational density until an audience that arrived for delight is ready to receive a serious idea.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-bridge-between-entertainment-receive-serious-idea
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