<!-- bryant-content-generator:start --> # A broadcast model assumes that attention can be... > A broadcast model assumes that attention can be commanded through repetition. A relational model asks what must become true between people before attention, trust, referral, or purchase would make sense. **Source:** [[livestreams/Usefulness, Reciprocity, and the Human Logic of Social Media - Workbook|Usefulness, Reciprocity, and the Human Logic of Social Media]] ## Share on Social Media ``` “A broadcast model assumes that attention can be commanded through repetition. A relational model asks what must become true between people before attention, trust, referral, or purchase would make sense.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-broadcast-model-assumes-referral-purchase-sense ``` <!-- bryant-content-generator:end -->