<!-- bryant-content-generator:start --> # Build-it-and-they-will-come optimism needs... > Build-it-and-they-will-come optimism needs distribution, feedback, and market contact. The field must be cultivated where people can find it. Passion becomes enterprise when another person's need enters the design. **Source:** [[livestreams/Passion, Prosperity, and the Slow Architecture of Enterprise - Workbook|Passion, Prosperity, and the Slow Architecture of Enterprise]] ## Share on Social Media ``` “Build-it-and-they-will-come optimism needs distribution, feedback, and market contact. The field must be cultivated where people can find it. Passion becomes enterprise when another person's need enters the design.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-build-optimism-needs-need-enters-design ``` <!-- bryant-content-generator:end -->