<!-- bryant-content-generator:start --> # Building a brand on one's own name, or on... > Building a brand on one's own name, or on something broad enough to grow into, preserves social capital. A page tied to one narrow product loses its audience when the product changes. **Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach]] ## Share on Social Media ``` “Building a brand on one's own name, or on something broad enough to grow into, preserves social capital. A page tied to one narrow product loses its audience when the product changes.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-building-brand-ones-audience-product-changes ``` <!-- bryant-content-generator:end -->