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# A business that cannot listen to its customers is...
> A business that cannot listen to its customers is in trouble. When a customer calls with a genuine concern, the right response is curiosity, thanks, and an offered solution, not defensiveness or a scripted “Is there anything else?” Tone communicates sincerity as clearly as words do.
**Source:** [[livestreams/Class as Conduct — Manners, Thoughtfulness, and Service - Workbook|Class as Conduct — Manners, Thoughtfulness, and Service]]
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“A business that cannot listen to its customers is in trouble. When a customer calls with a genuine concern, the right response is curiosity, thanks, and an offered solution, not defensiveness or a scripted “Is there anything else?” Tone communicates sincerity as clearly as words do.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-business-cannot-listen-sincerity-clearly-words
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