<!-- bryant-content-generator:start --> # A business learns through cybernetic loops:... > A business learns through cybernetic loops: publish, observe response, identify friction, revise the offer, and preserve what the market repeatedly proves useful. **Source:** [[livestreams/Passion, Prosperity, and the Slow Architecture of Enterprise - Workbook|Passion, Prosperity, and the Slow Architecture of Enterprise]] ## Share on Social Media ``` “A business learns through cybernetic loops: publish, observe response, identify friction, revise the offer, and preserve what the market repeatedly proves useful.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-business-learns-cybernetic-repeatedly-proves-useful ``` <!-- bryant-content-generator:end -->