<!-- bryant-content-generator:start --> # A business should not describe social media as... > A business should not describe social media as ineffective when it has used the medium only to repeat advertisements. The test is whether the organization participated in the community long enough to learn what people value and become useful before asking for conversion. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “A business should not describe social media as ineffective when it has used the medium only to repeat advertisements. The test is whether the organization participated in the community long enough to learn what people value and become useful before asking for conversion.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-business-should-describe-before-asking-conversion ``` <!-- bryant-content-generator:end -->