<!-- bryant-content-generator:start --> # Buyers need a story of value that connects craft... > Buyers need a story of value that connects craft to consequence. Explain what improves, lasts, saves, signifies, or becomes possible. **Source:** [[livestreams/Craft, Value, and the Recovery of Fair Compensation — Part 1 - Workbook|Craft, Value, and the Recovery of Fair Compensation — Part 1]] ## Share on Social Media ``` “Buyers need a story of value that connects craft to consequence. Explain what improves, lasts, saves, signifies, or becomes possible.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-buyers-need-story-signifies-becomes-possible ``` <!-- bryant-content-generator:end -->