<!-- bryant-content-generator:start --> # Calling AI a product category is becoming as... > Calling AI a product category is becoming as inadequate as calling electricity a lamp business. The important thing is not the application sitting on top. The important thing is the general-purpose substrate underneath everything that comes next. **Source:** [[articles/The End Is Near — AI Doom, Anti-Science Panic, and the Primates Who Sell Technological Exile|The End Is Near — AI Doom, Anti-Science Panic, and the Primates Who Sell Technological Exile]], [[research/AI-Tech Doomers Publication/preimages/2026-09-17-article-route/articles/The End Is Near — AI Doom, Anti-Science Panic, and the Primates Who Sell Technological Exile|The End Is Near — AI Doom, Anti-Science Panic, and the Primates Who Sell Technological Exile]] ## Share on Social Media ``` “Calling AI a product category is becoming as inadequate as calling electricity a lamp business. The important thing is not the application sitting on top. The important thing is the general-purpose substrate underneath everything that comes next.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-calling-ai-product-everything-comes-next ``` <!-- bryant-content-generator:end -->