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# Caring increases value by changing how an object,...
> Caring increases value by changing how an object, relationship, or practice is held. The cherished toy, maintained instrument, protected tradition, and carefully taught lesson acquire significance through invested attention.
**Source:** [[livestreams/Selfishness, Caring, and the Focus Required for Meaningful Work - Workbook|Selfishness, Caring, and the Focus Required for Meaningful Work]]
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“Caring increases value by changing how an object, relationship, or practice is held. The cherished toy, maintained instrument, protected tradition, and carefully taught lesson acquire significance through invested attention.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-caring-increases-value-significance-invested-attention
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