<!-- bryant-content-generator:start --> # Category badges are losing their meaning. Ranking... > Category badges are losing their meaning. Ranking first in a deep subcategory for a few minutes with a few hundred sales has become so common that knowledgeable decision makers increasingly discount it. Durable authority comes from sustained reader response in categories that matter. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Category badges are losing their meaning. Ranking first in a deep subcategory for a few minutes with a few hundred sales has become so common that knowledgeable decision makers increasingly discount it. Durable authority comes from sustained reader response in categories that matter.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-category-badges-losing-response-categories-matter ``` <!-- bryant-content-generator:end -->