<!-- bryant-content-generator:start --> # Changing a culture begins by changing what... > Changing a culture begins by changing what receives social proof. Attention is a reward, laughter is a reward, imitation is a reward, invitation is a reward, and silence can be a reward; communities teach their values through the behavior they repeatedly amplify. **Source:** [[livestreams/Culture, Social Belonging, and the Environments We Create - Workbook|Culture, Social Belonging, and the Environments We Create]] ## Share on Social Media ``` “Changing a culture begins by changing what receives social proof. Attention is a reward, laughter is a reward, imitation is a reward, invitation is a reward, and silence can be a reward; communities teach their values through the behavior they repeatedly amplify.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-changing-culture-begins-behavior-repeatedly-amplify ``` <!-- bryant-content-generator:end -->