<!-- bryant-content-generator:start --> # The Cheetos-and-Broccoli architecture succeeds... > The Cheetos-and-Broccoli architecture succeeds only when the publisher controls the ratio of the feed. If bait becomes the majority of the identity, the audience learns to resent the cognitive friction the system was built to deliver. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “The Cheetos-and-Broccoli architecture succeeds only when the publisher controls the ratio of the feed. If bait becomes the majority of the identity, the audience learns to resent the cognitive friction the system was built to deliver.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-cheetos-broccoli-architecture-system-built-deliver ``` <!-- bryant-content-generator:end -->