<!-- bryant-content-generator:start --> # The Cheetos-and-Broccoli media strategy is an... > The Cheetos-and-Broccoli media strategy is an algorithmic conveyor belt designed for ethical stewardship. It captures attention through high-interest, low-friction material and uses that cognitive real estate to deliver developmental insight. Without the palatable entry, the audience may disappear into the feed; without the nutritional payload, media abandons its responsibility to elevate. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “The Cheetos-and-Broccoli media strategy is an algorithmic conveyor belt designed for ethical stewardship. It captures attention through high-interest, low-friction material and uses that cognitive real estate to deliver developmental insight. Without the palatable entry, the audience may disappear into the feed; without the nutritional payload, media abandons its responsibility to elevate.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-cheetos-broccoli-media-abandons-responsibility-elevate ``` <!-- bryant-content-generator:end -->