<!-- bryant-content-generator:start --> # The Cheetos-and-broccoli problem begins when... > The Cheetos-and-broccoli problem begins when audiences have been trained to select easy stimulation over difficult nourishment. A responsible communicator makes serious material vivid enough to enter attention without turning the nutritional metaphor into permission to dilute or falsify the lesson. **Source:** [[livestreams/Independent Media and the Democratization of Reach - Workbook|Independent Media and the Democratization of Reach]] ## Share on Social Media ``` “The Cheetos-and-broccoli problem begins when audiences have been trained to select easy stimulation over difficult nourishment. A responsible communicator makes serious material vivid enough to enter attention without turning the nutritional metaphor into permission to dilute or falsify the lesson.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-cheetos-broccoli-problem-dilute-falsify-lesson ``` <!-- bryant-content-generator:end -->