<!-- bryant-content-generator:start --> # The Cheetos-and-broccoli strategy begins with an... > The Cheetos-and-broccoli strategy begins with an uncomfortable fact about attention: information that is good for people does not automatically become information they will choose. Responsible media must understand the appetite without allowing the appetite to become the editor of truth. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “The Cheetos-and-broccoli strategy begins with an uncomfortable fact about attention: information that is good for people does not automatically become information they will choose. Responsible media must understand the appetite without allowing the appetite to become the editor of truth.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-cheetos-broccoli-strategy-become-editor-truth ``` <!-- bryant-content-generator:end -->