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# The Cheetos-and-Broccoli strategy uses...
> The Cheetos-and-Broccoli strategy uses entertainment to keep the conveyor belt of attention available for meaningful ideas. The nourishment must remain substantial enough to justify the invitation.
**Source:** [[livestreams/Halloween Costume Guessing Game and the Royal Philosophy - Workbook|Halloween Costume Guessing Game and the Royal Philosophy]]
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“The Cheetos-and-Broccoli strategy uses entertainment to keep the conveyor belt of attention available for meaningful ideas. The nourishment must remain substantial enough to justify the invitation.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-cheetos-broccoli-strategy-enough-justify-invitation
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