<!-- bryant-content-generator:start --> # The Cheetos-and-Broccoli strategy is an ethical... > The Cheetos-and-Broccoli strategy is an ethical Trojan horse for social media. By interlacing mindless entertainment with vital life architecture, it acknowledges a fundamental truth of human behavioral economics: you cannot deliver the medicine if they refuse to open their mouths. You should serve the tasty snacks to build the audience, ensuring the conveyor belt is running smoothly, then deliver the media that actually heals, helps, and transforms. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “The Cheetos-and-Broccoli strategy is an ethical Trojan horse for social media. By interlacing mindless entertainment with vital life architecture, it acknowledges a fundamental truth of human behavioral economics: you cannot deliver the medicine if they refuse to open their mouths. You should serve the tasty snacks to build the audience, ensuring the conveyor belt is running smoothly, then deliver the media that actually heals, helps, and transforms.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-cheetos-broccoli-strategy-heals-helps-transforms ``` <!-- bryant-content-generator:end -->