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# The Cheetos-and-Broccoli strategy earns attention...
> The Cheetos-and-Broccoli strategy earns attention through palatable material and uses the channel to deliver cognitive nutrition. The nourishment must remain the objective.
**Source:** [[livestreams/Total Abundance, Structural Violence, and Reaching Toward Beauty - Workbook|Total Abundance, Structural Violence, and Reaching Toward Beauty]]
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“The Cheetos-and-Broccoli strategy earns attention through palatable material and uses the channel to deliver cognitive nutrition. The nourishment must remain the objective.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-cheetos-broccoli-strategy-must-remain-objective
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