<!-- bryant-content-generator:start --> # The Cheetos-and-broccoli strategy begins with an... > The Cheetos-and-broccoli strategy begins with an uncomfortable fact about attention: the content that is best for people is often the content they skip. A publisher who wants serious work to be seen can place it in a stream of lighter, more appealing material, so the reader reaches for one more snack and finds something nourishing. Responsible media studies the appetite and keeps the truth in charge of the menu. **Source:** [[livestreams/The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders - Workbook|The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders]] ## Share on Social Media ``` “The Cheetos-and-broccoli strategy begins with an uncomfortable fact about attention: the content that is best for people is often the content they skip. A publisher who wants serious work to be seen can place it in a stream of lighter, more appealing material, so the reader reaches for one more snack and finds something nourishing. Responsible media studies the appetite and keeps the truth in charge of the menu.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-cheetos-broccoli-strategy-truth-charge-menu ``` <!-- bryant-content-generator:end -->