<!-- bryant-content-generator:start --> # Choose the release date strategically. Launching... > Choose the release date strategically. Launching during a traditionally slow sales week reduces the chance of being eclipsed by a blockbuster, though other publishers often seek the same quiet weeks. Checking the competitive calendar close to launch helps avoid collisions. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Choose the release date strategically. Launching during a traditionally slow sales week reduces the chance of being eclipsed by a blockbuster, though other publishers often seek the same quiet weeks. Checking the competitive calendar close to launch helps avoid collisions.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-choose-release-date-helps-avoid-collisions ``` <!-- bryant-content-generator:end -->