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# Coalitions create both protection and conformity....
> Coalitions create both protection and conformity. The group can shelter a person from isolation, yet the same desire for affiliation can make degrading conduct feel safer than dissent when the social cost of refusal appears too high.
**Source:** [[livestreams/Culture, Social Belonging, and the Environments We Create - Workbook|Culture, Social Belonging, and the Environments We Create]]
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“Coalitions create both protection and conformity. The group can shelter a person from isolation, yet the same desire for affiliation can make degrading conduct feel safer than dissent when the social cost of refusal appears too high.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-coalitions-create-both-refusal-appears-high
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