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# Cognitive sovereignty is the highest measure of...
> Cognitive sovereignty is the highest measure of responsible media. A transmission has completed its work when the audience can close the feed, re-enter direct reality, and act with sharper perception rather than with greater dependence on the next transmission.
**Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]]
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“Cognitive sovereignty is the highest measure of responsible media. A transmission has completed its work when the audience can close the feed, re-enter direct reality, and act with sharper perception rather than with greater dependence on the next transmission.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-cognitive-sovereignty-highest-dependence-next-transmission
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