<!-- bryant-content-generator:start --> # A coherent brand reduces the cost of recognition.... > A coherent brand reduces the cost of recognition. Consistent names, domains, imagery, biographies, and subject matter help people connect scattered encounters into one intelligible body of work. **Source:** [[livestreams/Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach]] ## Share on Social Media ``` “A coherent brand reduces the cost of recognition. Consistent names, domains, imagery, biographies, and subject matter help people connect scattered encounters into one intelligible body of work.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-coherent-brand-reduces-intelligible-body-work ``` <!-- bryant-content-generator:end -->