<!-- bryant-content-generator:start --> # Commerce and service can reinforce one another.... > Commerce and service can reinforce one another. Revenue can fund research, production, people, archives, and continued free teaching, while a clear mission governs what the publisher is willing to sell and what the audience relationship is worth protecting. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “Commerce and service can reinforce one another. Revenue can fund research, production, people, archives, and continued free teaching, while a clear mission governs what the publisher is willing to sell and what the audience relationship is worth protecting.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-commerce-service-reinforce-relationship-worth-protecting ``` <!-- bryant-content-generator:end -->