<!-- bryant-content-generator:start --> # Commercial drama is produced to meet an appetite.... > Commercial drama is produced to meet an appetite. When ratings rise with conflict, producers learn it is cheaper and more reliable to manufacture the conflict, casting volatile pairings, scripting the intention of each scene, and filming the outcome before the setup. Knowing how the drama is made changes how it lands. **Source:** [[livestreams/The Trojan Horse in the Living Room — Television, Normalcy Bias, and the Royal Brag - Workbook|The Trojan Horse in the Living Room — Television, Normalcy Bias, and the Royal Brag]] ## Share on Social Media ``` “Commercial drama is produced to meet an appetite. When ratings rise with conflict, producers learn it is cheaper and more reliable to manufacture the conflict, casting volatile pairings, scripting the intention of each scene, and filming the outcome before the setup. Knowing how the drama is made changes how it lands.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-commercial-drama-produced-made-changes-lands ``` <!-- bryant-content-generator:end -->