<!-- bryant-content-generator:start --> # A communication system becomes genuinely social... > A communication system becomes genuinely social when it increases reciprocal knowledge and participation rather than merely counting spectators. Recognition, response, memory, and invitation turn an audience into a field of relationship. **Source:** [[livestreams/The Productive Rhythm of Action and Incubation - Workbook|The Productive Rhythm of Action and Incubation]] ## Share on Social Media ``` “A communication system becomes genuinely social when it increases reciprocal knowledge and participation rather than merely counting spectators. Recognition, response, memory, and invitation turn an audience into a field of relationship.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-communication-system-becomes-audience-field-relationship ``` <!-- bryant-content-generator:end -->