<!-- bryant-content-generator:start --> # A community changes attention through entrainment.... > A community changes attention through entrainment. Members notice what others celebrate, repeat, tolerate, and correct; over time the shared signal can normalize courage and care or normalize spectacle and cruelty. Culture is attention becoming collective habit. **Source:** [[livestreams/Directed Attention and the Discipline of Creation - Workbook|Directed Attention and the Discipline of Creation]] ## Share on Social Media ``` “A community changes attention through entrainment. Members notice what others celebrate, repeat, tolerate, and correct; over time the shared signal can normalize courage and care or normalize spectacle and cruelty. Culture is attention becoming collective habit.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-community-changes-attention-becoming-collective-habit ``` <!-- bryant-content-generator:end -->