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# Community, product stewardship, and venture ethics...
> Community, product stewardship, and venture ethics meet at the moment an idea begins making promises to other people. A responsible venture turns enthusiasm into a system that can test the promise, deliver it repeatedly, learn from use, repair failures, and remain answerable for the complete experience. The venture becomes real when other people can safely rely on more than the founder's intention.
**Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Workbook|Community, Product Stewardship, and the Ethics of a New Venture]]
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“Community, product stewardship, and venture ethics meet at the moment an idea begins making promises to other people. A responsible venture turns enthusiasm into a system that can test the promise, deliver it repeatedly, learn from use, repair failures, and remain answerable for the complete experience. The venture becomes real when other people can safely rely on more than the founder's intention.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-community-product-stewardship-rely-founders-intention
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