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# Compensation improves when alternatives exist....
> Compensation improves when alternatives exist. Audience, savings, multiple clients, and documented results reduce desperation in negotiation.
**Source:** [[livestreams/Craft, Value, and the Recovery of Fair Compensation — Part 1 - Workbook|Craft, Value, and the Recovery of Fair Compensation — Part 1]]
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“Compensation improves when alternatives exist. Audience, savings, multiple clients, and documented results reduce desperation in negotiation.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-compensation-improves-alternatives-reduce-desperation-negotiation
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