<!-- bryant-content-generator:start --> # Competing only on price can become a race to the... > Competing only on price can become a race to the bottom. A competitor who slashes quality and mistreats employees to undercut you may be gone in months, so imitating them is a trap; the better strategy is to compete on quality and value. **Source:** [[livestreams/Consumer Choice, Better Goods, and the True Cost of Cheapness - Workbook|Consumer Choice, Better Goods, and the True Cost of Cheapness]] ## Share on Social Media ``` “Competing only on price can become a race to the bottom. A competitor who slashes quality and mistreats employees to undercut you may be gone in months, so imitating them is a trap; the better strategy is to compete on quality and value.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-competing-price-become-compete-quality-value ``` <!-- bryant-content-generator:end -->