<!-- bryant-content-generator:start --> # Concentrate on one format when chasing a peak.... > Concentrate on one format when chasing a peak. Separate formats often carry separate identifiers and split sales across rankings, so focusing promotion on a single edition gives it the best chance to chart. Other formats can follow once the peak is captured. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Concentrate on one format when chasing a peak. Separate formats often carry separate identifiers and split sales across rankings, so focusing promotion on a single edition gives it the best chance to chart. Other formats can follow once the peak is captured.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-concentrate-format-chasing-once-peak-captured ``` <!-- bryant-content-generator:end -->