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# Consumer culture is strongest when a person has no...
> Consumer culture is strongest when a person has no self-authored project competing for attention. Purpose gives the mind a criterion for choosing among invitations, while purposelessness leaves every advertisement free to propose the next desire.
**Source:** [[livestreams/Protecting Time for Learning, Skill, and Purpose - Workbook|Protecting Time for Learning, Skill, and Purpose]]
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“Consumer culture is strongest when a person has no self-authored project competing for attention. Purpose gives the mind a criterion for choosing among invitations, while purposelessness leaves every advertisement free to propose the next desire.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-consumer-culture-strongest-propose-next-desire
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