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# Consumer culture trains people to interpret every...
> Consumer culture trains people to interpret every gift as the opening move of a sale. Generosity becomes credible only through repeated conduct that allows usefulness to exist without every act revealing an immediate extraction plan.
**Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]]
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“Consumer culture trains people to interpret every gift as the opening move of a sale. Generosity becomes credible only through repeated conduct that allows usefulness to exist without every act revealing an immediate extraction plan.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-consumer-culture-trains-immediate-extraction-plan
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