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# The consumer who wants better goods must also...
> The consumer who wants better goods must also understand what better goods cost to produce. Durable value requires a market willing to recognize labor, materials, testing, and maintenance.
**Source:** [[livestreams/Recognizing Bad Energy, Durable Value, and Economic Agency — Waldorf Dinner Part 1 - Workbook|Recognizing Bad Energy, Durable Value, and Economic Agency — Waldorf Dinner Part 1]]
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“The consumer who wants better goods must also understand what better goods cost to produce. Durable value requires a market willing to recognize labor, materials, testing, and maintenance.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-consumer-who-wants-materials-testing-maintenance
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