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# Consumption shapes companionship. People who cut...
> Consumption shapes companionship. People who cut their teeth on the same entertainment recognize a shared acceptability in each other, befriend one another, and reinforce the same perception of reality. Changing the inputs gradually changes the circle, and the new circle reinforces the new inputs.
**Source:** [[livestreams/The Trojan Horse in the Living Room — Television, Normalcy Bias, and the Royal Brag - Workbook|The Trojan Horse in the Living Room — Television, Normalcy Bias, and the Royal Brag]]
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“Consumption shapes companionship. People who cut their teeth on the same entertainment recognize a shared acceptability in each other, befriend one another, and reinforce the same perception of reality. Changing the inputs gradually changes the circle, and the new circle reinforces the new inputs.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-consumption-shapes-companionship-reinforces-new-inputs
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