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# Consumption is total. Food, media, friendships,...
> Consumption is total. Food, media, friendships, workplaces, and the atmosphere of the places frequented all enter the person, who absorbs patterns like a sponge. The consumer of trash takes on trash, and the consumer of beauty takes on beauty.
**Source:** [[livestreams/The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders - Workbook|The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders]]
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“Consumption is total. Food, media, friendships, workplaces, and the atmosphere of the places frequented all enter the person, who absorbs patterns like a sponge. The consumer of trash takes on trash, and the consumer of beauty takes on beauty.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-consumption-total-food-beauty-takes-beauty
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