<!-- bryant-content-generator:start --> # Content engineered for viral attention usually... > Content engineered for viral attention usually wins the week, while substantive work from real teachers, practitioners, and thinkers wins the decade. Choosing substance over bait costs reach in the short term and earns the trust that makes a body of work worth returning to. **Source:** [[livestreams/Adventure, Mobility, and Letting Go of False Milestones - Workbook|Adventure, Mobility, and Letting Go of False Milestones]] ## Share on Social Media ``` “Content engineered for viral attention usually wins the week, while substantive work from real teachers, practitioners, and thinkers wins the decade. Choosing substance over bait costs reach in the short term and earns the trust that makes a body of work worth returning to.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-content-engineered-viral-work-worth-returning ``` <!-- bryant-content-generator:end -->