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# Corporate logos turn the wearer into a carrier of...
> Corporate logos turn the wearer into a carrier of association. People should understand what identities they amplify without imagining that every ordinary purchase constitutes total endorsement.
**Source:** [[livestreams/Recognizing Bad Energy, Durable Value, and Economic Agency — Waldorf Dinner Part 1 - Workbook|Recognizing Bad Energy, Durable Value, and Economic Agency — Waldorf Dinner Part 1]]
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“Corporate logos turn the wearer into a carrier of association. People should understand what identities they amplify without imagining that every ordinary purchase constitutes total endorsement.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-corporate-logos-turn-constitutes-total-endorsement
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