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# Creative producers understand value as something...
> Creative producers understand value as something internal to give, whereas human products and consumers understand value as something external to get.
**Source:** [[books/Voice of Reason Book (2009-2012)|Voice of Reason]]
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“Creative producers understand value as something internal to give, whereas human products and consumers understand value as something external to get.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-creative-producers-understand-value-something-external
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