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# A creator should not become the audience's...
> A creator should not become the audience's emotional utility. The purpose of teaching is to transfer perception and capability until people can generate their own power, not to make recurring dependence the business model.
**Source:** [[livestreams/Investing Attention in Work That Keeps Serving - Workbook|Investing Attention in Work That Keeps Serving]]
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“A creator should not become the audience's emotional utility. The purpose of teaching is to transfer perception and capability until people can generate their own power, not to make recurring dependence the business model.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-creator-should-become-dependence-business-model
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