<!-- bryant-content-generator:start --> # A creator should measure more than reach. Replies... > A creator should measure more than reach. Replies that solve problems, relationships that persist, collaborations that form, people who become more capable, and opportunities that circulate reveal whether the social layer is producing anything beyond impressions. **Source:** [[livestreams/Social Media Is Social — Reciprocity, Usefulness, and Service - Workbook|Social Media Is Social — Reciprocity, Usefulness, and Service]] ## Share on Social Media ``` “A creator should measure more than reach. Replies that solve problems, relationships that persist, collaborations that form, people who become more capable, and opportunities that circulate reveal whether the social layer is producing anything beyond impressions.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-creator-should-measure-anything-beyond-impressions ``` <!-- bryant-content-generator:end -->